Lotus Wants to Make the World Notice its Cars to Increase Disheartening Sales

Lotus is a brand with a long and distinguished history – yet that's not enough if your present situation is dire. In the first eight months of the year, Lotus sales were merely a blip in the UK sales chart as only 272 cars were delivered, a 24% decrease to the already depressing 358 units of the same period in 2010.

Karl Heinz Kalbfell, who used to work for BMW, was brought in last year in an effort to increase sales. He says that the reason Lotus can’t sell more cars is that the public isn’t aware of the company's products.

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