If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011 and $3.5 million in 2012) for some air time during the game.
So far, Hyundai has followed a simple strategy when it came to its Super Bowl commercials: see what ads it has for upcoming models and debut them during the game.
But now, the Korean automaker, which has made quite an impact on the U.S. market with its new models, has decided to change its game: it wants to make commercials that are tailor-made for the Super Bowl.
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