Report: New Opel Astra GTC May Make it to the States as a Buick

The sporty-looking Opel Astra GTC was only just introduced in Frankfurt last week, but there are already reports suggesting that it could be one of the compact cars General Motors said it would build at an unspecified plant in the U.S. under the details released Tuesday of its tentative pact with the United Auto Workers (UAW).

According to Auto Observer, in a meeting with journalists and analysts at Opel’s Rüsselsheim headquarters in Germany, the firm's CEO, Karl-Friedrich Stracke, said "I could easily see it as a Buick" referring to the Astra GTC.

It would make sense from a marketing standpoint since Buick would automatically gain a new contender in the small sports car segment against the likes of the Hyundai Veloster, while also widening the reach of the brand to a younger audience.

Read more »

No comments:

Post a Comment