Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.

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