Miss Malaysia International 2010 Press Release.

Miss International Malaysia 2010 – Chantelle Chuah
28th September, Kuala Lumpur – Chantelle Chuah Shee Peng has been crowned as the Miss International Malaysia 2010 and will be representing Malaysia in the 50th Miss International beauty pageant which will be held on 7th November 2010 in Chengdu, China. Competing with contestants from more than 70 countries, Chantelle is no stranger to beauty pageants as this competition would mark her third time representing Malaysia, where previously she was the Miss Model of the World 2007 and International Model of the Year 2007.

Chantelle will be departing Malaysia on 19th of October 2010, touring with more than 70 beauty queen from all over the world for three weeks to different cities around China. This would provide Chantelle the opportunity to share the wonders and beauty of Malaysia's unique culture to other delegates around the world. 

“It is indeed an honour to be able to represent my beautiful country especially more so given this year is the 50th edition of the Miss International Beauty Pageant. My aim is to share the uniqueness of my country with the world, in terms of cultural significance and the multi faceted society which Malaysia represents that has shaped me into who I am today. My current preparation for the competition is focussed more on reaching my peak physique, eg. working out daily and maintaining a strict, healthy diet,” happily explained Chantelle at the press conference.

Chuah Shee Peng, or more commonly known as Chantelle claims that representing Malaysia in the world final will make her even stronger in her desire to promote world peace via the pageant competition. This is very much in line with one of the objectives of the organisers which is to "achieving world peace through mutual understanding". Coincidentally the companies which Chantelle is being sponsored by and working with to organize the 2011 Miss International in Malaysia also shares the same vision, eg. to achieve world peace through music and creative arts. She will also be promoting Malaysia as a true reflection of inter-racial solidarity, where the 3 main races, Malay, Chinese and Indian, all living in harmony with their respective colourful cultures and lifestyles. With her experience of representing Malaysia before in other pageants as well as modelling abroad in UK, Chantelle believes that this would put her in a good position to do well in this competition. She added “My main aim is not to only do well in the competition but more importantly to promote world peace symbolised by a simple hand gesture Vr1 which is abbreviated for "We are One" human race regardless of religion or social status. Vr1 also represents Values, Respect & Integrity, 3 simple philosophies in life that everyone can relate to. For more info, you can check out & sign the petition at www.vr1world.org if you support world peace. It would be an added bonus for me if i do win the competition,” Chantelle laughingly said to the press. 

Aside from Vr1@Playtime faith in Chantelle, she would also like to extend her deepest appreciation and gratitude to all her sponsors, eg. Celebrity Fitness for sponsoring the wonderful fitness venue, Jason Yek and Lagenda Couture for such beautiful evening gowns, 360 Degree and Mystique Boutique for their breathtaking garments, E3 hair salon for the hair styling and grooming sessions and Christy Ng the shoe designer for sponsoring her beautiful heels for the world final presentation in Chengdu. Not forgetting Baddogz Jin's studio which sponsored Chantelle's model portfolio for Miss International. Chantelle will be doing a magic act at the Miss International 2010 world final and her magic is been choreographed and supervised by Charlston Lau. Last but not least, she would like to say a big THANK YOU to all her fans & supporters.

Chantelle Chuah’s Biodata
Chantelle first had a taste of the limelight at a very young age when she was a child model for the Onitsuka Tiger brand. Chantelle boasts experience as a trained ballerina of 13 years and has won numerous awards in Latin and Ballroom dancing. Chantelle is also an active toastmaster and is passionate about her business as a chocolatier. She launched her own brand chocolate named Jessie Chantelle Chocolate on 14Feb 2010.

After training as an accountant in the UK and returning home to Malaysia, she was discovered by a model scout, reigniting her journey into the modelling world once again. Her rise has been remarkable, winning Miss Malaysia Model of the World 2007 and representing Malaysia in Miss Model of the World 2007 and International Model of the Year 2007 in China and Korea respectively. Thanks to her vast international modelling and pageant experience, she was appointed by the National Director to represent Malaysia in Miss International 2010 in Chengdu, China.

About Miss International Beauty Pageant
As a brief introduction, Miss International began in 1960 in Long Beach, California, where it was staged until 1967, before moving to Japan from 1968-1970 to commemorate the Osaka World Expo. Due to its resounding success, this led to it being staged in Japan every year since then until 2008 where it was held in Macau. 

Miss International is a world class pageant similar to other pageants but yet different in its own right as it looks beyond the clichéd inner and outer beauty. This is not surprising given the strong Japanese influence here. Under the slogans of “achieving world peace through mutual understanding” and “proper understanding of Japan in a globalized society,” the Miss International Beauty Pageant has grown into a quasi-national event, so that it is now known as the “Olympics of Beauty.” The aim of this “Beauty Festival” is for each delegate to compete not on external beauty alone, but as popular-level diplomats who proactively carry out international exchange activities such as exchange with the regional community and the Miss International Forum, as well as social contribution activities such as charity events and ecology campaigns. In other words, to select an ambassador who can display benevolence, friendship, beauty, intelligence and beyond on the international platform

This year, the Beauty Pageant taking place in Chengdu, China is extra special as it will be in its 50th year. It will also be held in conjunction with the Shanghai World Expo 2010 in order to enhance greater international goodwill activities in China.