Hyundai’s vice president of sales, Dave Zuchowski, revealed that 231 of the brand’s 570 stand-alone dealerships in the States will invest a combined US$358 million in order to get an all-new look, consistent with the company's global standards, by the end of the year.
“We have not had a big push on consistency of our image and branding of our buildings in the past”, said Zuchowski. “Now that our brand has gained strength, it is a very viable investment for the dealer.”
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