DASHING Relaunch, November 15, 2010. Tanzini Bar, G Club City Hotel.
Thank you to Advertlets, Malaysia’s no.1 online advertising company for inviting me to attend the Dashing Re-launch Party. I arrived at the party at around 10.20am. The event was held at the Tanzini Bar, level 29 (the most upper deck), G Club and City Hotel, Jalan Tun Razak, just the opposite of Ampang Park.
More guests arrived at around 10.30am and guess what, the first ever person I saw was Nadia Heng!,
yes you heard me right. Nadia Heng is the current Miss World Malaysia 2010. She was there as her capacity as the PR executive who managed the event.
After some introduction by the beautiful MC, Mr. Kumar Chander who is the Managing Director of Unza Sdn. Bhd. gave his speech and some introduction about Unza Sdn. Bhd., its mission, vision and information about the new Dashing products.
Soon after the product launch, Mr. Kumar Chander introduced the Dashing’s new ambassador-Remy Ishak followed by the premier of new product’s television advertisements which was done in both English and Malay version. The advertisement was done so professionally showing Remy runs after a lady who dropped her document just before she entered a car. He hops and runs across the table top in a hotel lobby as a short cut and reaches his target.
Mr Kumar Chander (left)
After some short speech by the new ambassador, the photo opportunity session was held for media representatives. Refreshments were provided by the Tanzini Bar and they were so amazing and delicious and came in tit bit sizes and riot of colors.
Brief Information on DASHING: The Peak Confidence.
Dashing seeks to inspire men to find that inner confidence to elevate their lifestyle in every sense possible and push them beyond the realm of just being average. Dashing is currently the leading men’s toiletry brand that encompasses the epitome of masculinity and confidence. Dashing’s strong legacy of presence in the market has created a huge fan base of loyal consumers who remain confident in Dashing’s personal grooming product essentials.
Dashing is inspired from the current aspirations of the younger generation to elevate ones confidence and thrive on energy , magnetism and pure masculinity with its improved formulae and the brand new look for their range of deodorant, talc and Eau De Toilette in four evoking sensational scents: Active, Style, Cool and Speed.
Active (Stay Active and Confident!)
A modern fougere combined with a bright citrus top note, lavender, muguet heart and a novel amber background. This scent is bound to keep you actively on your toes.
Speed (Stay Energetic!, Stay Confident!)
A classic fougere accord intertwined with a contemporary aromatic citrus fruity note and clear woody end note, heightened with musk. This scent is designed to keep you on the go.
Cool (Stay Cool! Stay Confident!)
A gentle combinations of roses, jasmine, mimosa and galbanum. The bright cheerful top note of bergamot, whilst accented with powdery amber and musk as base note with warm woody nuances unravels a true ladies man.
Style (Stay Stylish! Stay Confident!)
A top note of woody fragrance with a bit of spice and heaps of freshness along with watery citrus base notes to bring out the sensual and sophisticated man within you.
*The Dashing product range is now available at major supermarkets and pharmacies nationwide at a very affordable prices. Dashing talc was my first product and the only brand I used while studying at UUM from 1996-2000. I am not exaggerating but I use this product till now because I like the macho smell of the talc.
The Price List of Dashing’s New Products.
Eau De Toilette 100ml – RM22.90
Deodorant Body spray 125ml – RM9.60
Roll-On Deodorant 50ml – RM7.30
Stick Deodorant 50g – RM5.40
Anti-Perspirant Deodorant Roll-On 40ml – RM6.30
Talc 100g – RM5.10
* the above text was taken from Salina & Associates PR Sdn. Bhd. press release note on behalf of UNZA Malaysia Berhad.
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